Insights into the boutique hotels industry

October 2019

The Boutique Vibe run a series of interviews with hotel owners and other hospitality experts to better understand the challenges of small independent hotels. The report analyses the boutique hotels industry with a focus on the Mediterranean countries. The analysis focuses primarily on four categories:

  • The Overall Hospitality dynamics across the Med Sea region
  • The seasonality profile & the challenges around operations
  • The distribution landscape
  • The Hospitality Tech ecosystem

Here are some interesting insights:

  • Average room rate was over 185 USD per night.
  • Almost 3/4 of our respondents get the majority of their bookings through third party sources (primarily the Online travel agencies)
  • 78% consider major  Online travel agencies commissions too high but 59% are satisfied or very satisfied of their services
  • When it comes to eCommerce, over 50% are redirecting bookings to an external booking engine.

More insights and analysis in the full report here